Gemini

2017

Hyperreal archviz strives to recreate the real-life experience of architecture, but it should also emphasize the distinction between the image and the physical space. The colors, mood, and atmosphere should be lifelike and artificial at the same time. This way the viewer does not get fooled into thinking that the building in real life will look and feel exactly the same as the rendering. Hyperreality does not replace reality, and the visualization avoids becoming a simulacrum.