i d d q d Studio
Working with a remote architectural visualization studio: the art of nuance

So you’re looking for an architectural visualization company. You’re in love with the portfolio, but there’s a catch: the studio is a 10-hour flight away from your office. Sound familiar?

Remote is the new normal. And after the COVID-19 outbreak, it’s often the only possible option. As if those projects needed any more complications (in addition to 'the deadline is in 3 days' scenario).

How can you minimize the risks and optimize the communication? Below we’re sharing what has been working for us over the years — as we’ve always been doing most of our work remotely.

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Architectural visualization styles: how ArchViz evolved and why you should care

This is where it all started. Before the computers were around, it took hours and hours of manual labor to produce good visuals. Pencil sketches, wireframes and watercolors were common — and boy, isn’t it terrifying to even think of someone placing their morning coffee over those.

The approach is still around, though it’s mostly done digitally now.

Techniques used: 

hand-drawn sketches, watercolors and wireframes + digital techniques imitating them.

Special features: 

a schematic depiction of a building and its surroundings — usually not too realistic, or even abstract.

Pros: 

makes it easy to convey a concept. Good for early design stages. Gives the rendering a unique touch.

Cons: 

time-consuming, tad outdated, does not allow for ‘full glory’ mode in terms of setting and detail.

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Hyperreal visualizations are the new black

The ambiguity surrounding Hyperrealism stems right from its definition.

Based on Oxford Languages, the word ‘hyperreal’ has the following meaning:

hyperreal

/hʌɪpəˈriːl/

adjective

  1. 1.
    exaggerated in comparison to reality.
    "his characters are hyperreal rather than naturalistic"
  2. 2.
    (of artistic representation) extremely realistic in detail.

Or, as Merriam-Webster puts it:

hyperreal
: marked by extraordinary vividness

Where’s the catch? Is it something exceeding reality or just something that looks very real? To find out, let’s trace the origins of hyperrealism.

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Our path to ArchViz. How much art’s actually there?

The story of iddqd Studio began in 2012. We were a small team of architects, young and passionate, driven by the same goals and ready to change the world. 

We’ve always wanted to be part of the current global architecture somehow. To come up with things that have never been. To innovate, to explore parametric design, to be ahead of the regular.

In our imagination, we’d create buildings, change city landscapes and become the next Bjarke Ingels (all of us at once). We thought it was fascinating: generating ideas that become projects. Beauty of architecture = beauty of idea, isn’t that right?

The Spiral, a project by BIG (Bjarke Ingels Group), currently under construction in NYC.

A tiny bit idealistic, ready to work hard and to show our utmost creativity.

That desire drove us towards opening an architectural visualization studio. To us, it seemed like the easiest way in, the first step that would lead us to greatness.

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